Jennifer Furioli

Executive Director

Jennifer Furioli has spent much of her working life supporting local business communities and downtown commercial districts.
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Jennifer Furioli

Jennifer Furioli has spent much of her working life supporting local business communities and downtown commercial districts. Prior to joining the White Plains BID, she served as the Executive Director of the Jamaica Center BID (the largest BID in Queens, NY), Deputy Director of the New Rochelle BID, and Sponsorship and Communications Manager at the Lincoln Square BID. She also worked for the City of New York’s Department of Small Business Services “SBS” Neighborhood Development Division, which oversees NYC’s robust portfolio of BIDs, and was as a Program Officer at Local Initiatives Support Corporation “LISC”, where she supported commercial revitalization initiatives on a national scale. She has served as an officer of the NYC BID Managers Association and holds a Masters in Public Administration from NYU’s Wagner School of Public Service.

A resident of southern Westchester, Jenn enjoys spending time with her three children, hiking, reading, and of course—exploring other downtowns and public spaces!

Jennifer Tillerson

Events Manager

Jennifer Tillerson has worked in the events industry for more than 10 years.
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Jennifer Tillerson

Jennifer Tillerson has worked in the events industry for more than 10 years. With a passion for event planning and food she started her career working with Michelin starred restaurateur Kurt Gutenbrunner planning events for the Neue Galerie & Wallse, Later she joined the team of Emmy award winning television host and restaurateur Lidia Bastianich at her flagship restaurant Felidia. There she spent more than 6 years elevating the event space and executing events of various sizes while driving new business.

She has leveraged her experience in hospitality to take on the role as Event Manager for the White Plains BID. She specializes in unique events that brings the community together with tailored customer service and creativity. Originally from Berlin, Germany, Jennifer now resides in Northern Westchester with her Husband Dan, daughter Madison and Boxer Tyson. In her free time, the family packs a carry on and travels wherever their nose takes them.

Brian Reyes

Communications and Events Associate

Brian Reyes-Martinez obtained a Bachelor of Science in Marketing from Mercy College in 2022. Before joining the White Plains BID, he gained valuable experience in the commercial real estate industry, specifically managing shopping centers with Pacific Retail.
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Brian Reyes

We are thrilled to welcome Brian Reyes as the new Events and Communications Associate. He will be helping produce our signature events and create marketing initiatives such as Rock White Plains, OktoberFest, and The Holiday Market. He obtained his Bachelor of Science in Marketing from Mercy College in 2022. Before joining the White Plains BID, he gained valuable experience in the commercial real estate industry, specifically managing shopping centers with Pacific Retail. During his time at Pacific Retail, Brian actively contributed to developing signature events and played a significant role in expanding their digital platforms.

Born and raised in White Plains, Brian maintains strong ties to his hometown and continues to reside there. Throughout his upbringing, he had the opportunity to work in various local brick-and-mortar businesses, further enhancing his understanding of the community. When not immersed in his professional pursuits, Brian enjoys traveling, spending quality time with his dog, Hercules, attending live concerts, and watching movies.